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Millions of brick-and-mortar store owners shifted to B2C ecommerce stores in the last decade and more are joining fast. Digital Ecommerce 360 reports that online sales hit $204.62 billion in the Q3 of 2021. This number is expected to grow by 14% by the end of 2022. Launching a B2C ecommerce store is not a walk in the park if you are not a techie. A lot of business owners, in fact, still have no idea about its benefits and launch challenges. This is why, we will tell you everything about upgrading to a B2C ecommerce store now:
What's B2C ecommerce?
Business to consumer (B2C) ecommerce refers to the business model of selling products and services directly to end-users. We bet you’ve already heard of websites like Amazon, Newegg, and Target. All of these sites are B2C ecommerce websites. While empowering businesses to directly sell to customers, B2C ecommerce also gives customers liberty to make transactions at any time, from any place, and at best discounts.
What are Benefits of a B2C Ecommerce Model?
The majority of manufacturers, wholesalers, and retailers have now started to sell their products online. If your motive is to generate more sales and give a boost to your market share, you need to understand the value of B2C ecommerce. So, why exactly should you be moving to a B2C ecommerce store?
The reasons are clear and obvious!
• More savings
With the B2C ecommerce model, you can forego all the aforementioned problems.
Running a physical B2C store is really nerve-racking. That's because you have to pay for infrastructure, electricity, delivery, and staff. As if this wasn't bad enough, COVID-19 pandemic has limited physical interaction and sales to a great extent. Meaning, businesses aren't making enough profits to easily pay those additional costs.
With the B2C ecommerce model, you can forego all the aforementioned problems. It will help you lower your operational costs by a long chalk. You can easily handle inventory and warehouses with a pint-size workforce and resources. The B2C ecommerce model also gives enough horizon to lessen your product prices too. That's because marketing costs are lower with a more outstretched reach.
• Direct communication
One of the biggest benefits of a B2C ecommerce model is that it lets you communicate with your consumers virtually yet personally. From listing your products online to community special offers and lending after sales support to marketing, the communication is very much direct. There is no wholesaler or distributor in-between to take a cut. By removing the intermediaries, B2C ecommerce creates new possibilities for businesses.
72 online store features to build a super B2C ecommerce website.
• Wider reach
According to Statista, over two billion people purchased goods or services online in 2022.
Ecommerce sales also surpassed 4.2 trillion U.S. dollars worldwide during the same year. Since more people are now active on the internet, your ecommerce business can reach a wider base of customers by focusing on B2C ecommerce.
Truth to be told, gone are the days when businesses used to attract customers through newspaper and billboard ads. B2C ecommerce lets your business go places at a very low cost. Someone visiting your virtual store from Boston can purchase your products or services being sold in Alaska!
• Increased accessibility
Another major benefit of going with the B2C ecommerce model in 2022. If you are currently running a physical store or have shut it down due to the COVID-19, you must be aware of the fact that you can set shop hours for a limited time. Say your shop’s hours are between 9:00 am to 10:00 pm to account for all of the customers in your city. What if your customers want to visit and buy after 10:30 pm?
B2C ecommerce will increase accessibility to your products and services. Your buyers will be able to purchase them from anywhere and at any time of the day. In other words, the B2C ecommerce model will let your business outgrow the timing barrier and function 24/7 to sell more proficiently.